Question

I have this SMART Criteria

BestBuy's objectives including: Increased search engine traffic by 20% by concentrating on re-optimizing existing content and making an effort to increase digital web presencein 4 months

• Specific: To raise search engine traffic by20%

• Measurable: Re-optimize the top 5 online service segments to improve domain popularity and to raise online viewers.

• Achievable: create a metric to calculate the amount of connection clicks from various search engines.

• Relevant: Search engine traffic is the most important source of traffic for our company.

• Time-based: Achieve this in the next four months and calculate our success through sales and results.

Which operational function(s) is the most important one to obtain that objective?

Answer 1

SMART refers to criteria for setting goals and objectives for any project. The idea is that our project goal must align to the SMART criteria to be effective. Therefore, while planning a project's objectives, one should be:

• Specific: The goal should aim a specific area of improvement
• Measurable: The goal must be calculable, or at least allow quantifying progress.
• Attainable: The goal should be convincing, based on available resources and existing constraints.
• Relevant: The goal must align with other business objectives.
• Time-bound: The goal should have a deadline or defined end.

Here I beleive

Specific: To raise search engine traffic by20% and  Measurable: Re-optimize the top 5 online service segments to improve domain popularity and to raise online viewers are the most important to obtain the objective. This can easily be deduced through the definition of SMART mentioned above.