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In: Operations Management

Identify the target audience for the market-leading company in any industry of your own choice.

Identify the target audience for the market-leading company in any industry of your own choice.

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Expert Solution

I would like to acknowledge the company Apple and its target market.

In around average 7 years, the company Apple has dominated the world with over 60% of the total smartphone industry. The reason behind it is the smart targeting and customer segmentation that the company has done to achieve this success.

1. Although, Apple is one of the premium brand and its price and the products are listed for the luxuary goods with a premium price tag as well, the age group of 16-30 or the teen group are considered for one of the primary market and target for the company Apple for its market demographics segmentation.

2. The reason for choosing this market is because the people and customers in this age group value the technology and the advanced features offered in the unique iphone which makes them having a different prdouct as compared to all Android devices.

3. It given them a sense of differentiation and unique product status making them attract even more. Also, they understand the value and quality of an Ipod back at its time and thus it attracted them to wanting the Macbooks, Iphones and other apple product and stay brand loyal to the company.

keosha answered 8 months ago
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