In: Operations Management
In what ways does your choice of a Target Market dictate (or imply) your choice of Value Proposition to focus on and who your Key Competitors will be?
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Here we will discuss the target market toys and what does it dictate about the value proposition to focus on and who would be the key computers.
Here we will discuss the target market toys and what does it dictate about the value proposition to focus on and who would be the key computers.
Here I am taking coca-cola as my product. Coca-Cola is known to be a very famous soft drink brand that has reached a global market and is liked by everyone. According to many types of research and reports, it is noted that has earned a lot of revenue and profit in many previous years and is still doing very well on a global level. Coca-Cola has followed many strategies and approaches to be successful and reach such a great level.
The main focus of Coca-Cola was to target market and focusing entirely on it by providing them the quality product and gaining their trust. people of all age groups are basically the target of Coca-Cola as the Coca-Cola as a soft drink is consumed by every age group person in almost every country. Coca-Cola also attracted the target Market by using promotional techniques such as vouchers and coupons. There was a time when Coca-Cola use scratch a code technique to attract the customers towards it. This was a great deal that Coca-Cola did because it boosted the supplier of the company.
The key competitors of Coca-Cola would be Pepsico, Tropicana, Red Bull, and monster beverage, etc.