Question

Specify the promotion objectives for the market-leading company in any industry of your own choice in the state of North Carolina.

Answer 1

Promotion is defined as a communication process by marketers to inform, persuade, remind potential buyers of any product/services in order to influence their opinion and stimulate a response. Promotion includes Sales Promotion, Advertising, Public Relations and Personal Selling, which is collectively known as the Promotional Mix.

Objectives of Promotion target the behaviour of consumers. Assuming a leading company of Baked Potato Chips in North Carolina, Promotion Objectives will be as follows:

OBJECTIVES

1) Objective 1: Informative- To increase awareness of Baked Potato Chips to 30% in this financial year.

2) Objective 2: Persuasive- To increase the percentage of health-conscious parents to buy baked potato chips by 25% in this financial year

3) Objective 3: Reminder- To remind consumers that Baked Potato Chips are the healthiest snack available by selling them in the target zone of convenience stores and superstores in this financial year.

4) Objective 4: Modify- To target new consumers and modify their behaviour towards Baked Potato Chips by Trial Sample Packs, Combined offer Packs, personalized Selling

5) Objective 5: Draw-To draw new consumers by hiring a celebrity to endorse the new Ad campaign for this financial year.

6) Objective 6: Online Presence - To increase the online presence of Baked Potato chips by Viral Campaigns and Personal Engagement of consumers through social media networks-Facebook, Twitter, Instagram, Pinterest.