Question

The following is a list of target audience examples. Your task is to identify what the bases for segmentation is in each example. Is the segmentation effort Geographic, Behavioral, Demographic, or Psychographic? There could be more than one correct answer. List the letter(s) for each situation below:

A = Geographic

B = Behavioral

C = Demographic

D = Psychographic

1. A bank that markets home loans to young married people and financial planning services to retired people
2. A mobile phone company that targets people who frequently vacation in remote parts of the world
3. A gourmet cheese company that targets people buying cheese platters for a dinner party or function
4. Computer software firm that is most interested in households with a high level of software purchases
5. Prestige car manufacturers who highlight the status associated with owning one of their vehicles
6. Smart phone manufacturers targeting those consumers who are interested in purchasing their first smart phone in the future
7. A plumber deciding to do letterbox drops his local area
8. A book publisher that specializes in children’s books
9. A home-delivered spring water company advertising in a ‘health’ magazine
10. A travel package tour operator targeting retired people who want educational travel experiences

Answer 1

Answer: A = Geographic division when the isolation is done based on the spot.

B = Behavioral division when the isolation is done based on conduct or reaction

C = Demographic division when the isolation is done based on populace and age gathering, sex.

D = Psychographic division when the isolation is done based on character, attribute.

1)A bank that business sectors home credits to youthful wedded individuals and budgetary arranging administrations to resigned individuals

Segment and Psychographic

2)A cell phone organization that objectives individuals who regularly get-away in remote pieces of the world

Geographic

3)A gourmet cheddar organization that objectives individuals purchasing cheddar platters for an evening gathering or capacity

Behaviorial, Psychographic

4)Computer programming firm that is generally inspired by family units with an elevated level of programming buys

Segment

5)Prestige vehicle producers who feature the status related with possessing one of their vehicles

Psychographic

6)Smart telephone makers focusing on those shoppers who are keen on buying their first PDA later on

Segment

7)A handyman choosing to do letterbox drops his neighborhood

Geographic

8)A book distributer that has practical experience in youngsters' books

Segment

9)A home-conveyed spring water organization publicizing in a 'wellbeing' magazine

Psychographic

10)A travel bundle visit administrator focusing on resigned individuals who need instructive travel encounters

Segment