Question

I have a project and I will talk about selling bedspreads on website only .
I want you to write for me about two things

Who and where is the target audience ? Explain the demographics , lifestyle ,consumption ,patterns ,etc

Chrwcterize the market place size,growth, demographics, structure

Answer 1

I would like to sell bedspreads through an E-Commerce website. The following are the details regarding the target audience, demographics, lifestyle and consumption patterns of customers, market size, growth, etc.

Target audience

Bedspreads are normally used as a decorative item. So we are targeting two categories of customers such as Hotels and Upper-income class customers. For hotels, bedspreads will provide an elegant look and it provides more durability too. For Upper-income class or affluent households, it provides an opportunity to project the luxury that they have at their homes.

Demographics

People with higher education levels are going to use bedspreads more compared to fewer education levels. Also, youngsters are more aware of online sources of bedspreads. When it comes to the occupation of the population, people doing white-collar jobs have more potential to be a customer of bedspreads compared to people doing blue-collar jobs. Homeownership can directly correlate with the use of bedspreads, house owners may use bedspreads more compared to those who live in a rented house.

Lifestyle and Consumption patterns

Customers of bedspreads are mainly luxury-seeking people. Also, bedspreads are used mostly during warm weather compared to cold weather so there will be better demand during spring and summer than autumn and winter.

Market place

Online businesses are flourishing day by day due to its convenience, popularity, and cost-effectiveness, etc, As we are intended to sell our products online we would definitely have a better chance to succeed in the market.

Size

Online business is a growing segment so we have a greater potential for widening the market to any extend.

Growth

By increasing the income of the population the sale of bedspreads also tend to improve. Also, growth in online businesses would have a direct impact on the business. Global warming is also a potential reason for the increase in the business of bedspreads.