Why would a customer buy
a product or service from you? Pick a product or service that you
currently offer, or would like to offer, and use this worksheet to
brainstorm about aspects of your company, product, or service that
would motivate a customer to choose you rather than a
competitor."
Awareness:
Features and benefits:
Price:
Brand:
Convenience:
Word-of-mouth:
Affiliation:
Other: