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Digital Marketing Q: To understand all your customers, you must have an idea of who they...

Digital Marketing

Q: To understand all your customers, you must have an idea of who they are and this called persona. what is persona and provide an detail example.

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Expert Solution

When a company comes up with idea of a new product, it likes to know the target customers who will be presented the product. The product needs to fulfill the needs and requirements of the target customer. Hence the marketers come up with a buyer persona to facilitate the same. Buyer persona is basically a depiction of the pseudo ideal target customer for the product. Buyer persona helps the company to come up with the best product which will fulfill all the pain points of target customer.

Let us make a buyer persona for a healthy snacking option developed by an FMCG company:

keosha answered 2 days ago
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