Question

Professional Development Event Review

Carrier- information Technology (IT)

Part of developing as a professional in any career path is attending events that can further your knowledge of a field. This can be in the form of seminars, webinars, conferences, workshops, and sometimes online training if you are learning a new technical skill. The completion of this assignment requires two parts, which should take up 3-4 pages.

Part 1: Attend 3 (or more) events related to the computing profession and reflect on them. These could be workshops, seminars, training, information sessions, conferences, panels, etc. The Career Fair does not count as a professional development event. Describe what you learned in the event and how it can help you in the future of your career. Also, critique the event and explain how it could have been made better and/or what you particularly liked about it. If you are already working with a company that offers professional development, that will be a great resource to pull from!

Part 2: Imagine that you are an employer in charge of creating a seminar to train or help develop new professionals in your company. Explain your seminar. Some questions to consider answering: What would it be about? Who would it be for? How would you go about presenting it? What do you hope your new employees will gain from the seminar? How will you know they got something from the event?

Answer 1

Answer1
The things I learnt in the event and how it can develop me in the future
Digital marketing is one of the few fields which is rapidly growing these days. Most of the companies are looking for Digital marketers to online promote their product. Online promotion of product is a very cost effective way to reach the target customer.
After attending this event I learn the basics of digital marketing. I also understood that by practicing the fundamentals of digital marketing I could slowly be expert in this field.
One of the most important things which I learn from this event was how to organically rank the website on the top of a search engine. This is a very crucial skill and it contributes a lot to my success.
Digital marketing also includes social media advertisement such as Facebook ads, YouTube ads Google ads etc.
Keyword research is very essential for working the website on top. It involves analyzing the ways by which people search for a particular content on Google and then targeting those keywords to rank our website on top.
White hat SEO and Black hat SEO are two of the most important Search Engine Optimization techniques. But it is better to always you to White hat SEO as this is most genuine technique.
Digital marketing is a highly paid profession and this field has evolved recently during the past few years.
Digital marketers are high in demand and people are looking for quality digital marketers.
Things that could have been improved in the seminar-
The main problem was the speaker was not audible. The other problem was that explaining and topic is one think and answering the questions which the public have is another thing. I feel that generally when a seminar is given, that time which is taken to explain the seminar and equal time must be given for the question answer session. Because generally when a topic is being explained the question which arises are often left unaddressed.
Answer 2
Seminar topic - Digital marketing
Explanation- It is a component of marketing which uses the internet and technologies such as mobile and desktop and other digital media platforms to promote products and services.
Digital marketing has recently gained pace because of the accessibility of internet throughout the world. According to research there has been 5% increase in the internet usage in just 3 years.
Digital marketing is always been about connecting with the people. It targets the right people at the right place at the right time digitally.
Unlike Offline market digital marketing always allow the marketers to see the correct results in real time. In digital marketing a person can measure the return on investment in every effort of marketing which is not the case in traditional marketing.
The various ways by which the traffic can be measured are website traffic, lead generation, affiliate marketing etc
Digital marketer should always create content keeping in mind the need of the consumer. There are various ways to create engagement of the customer. It can be through a YouTube video A blog post or email.

This seminar is for people who are looking for a carrier in digital marketing.Questions can be send on [email protected]

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