In: Operations Management
3. Select Segmentation Variables, Targeting Strategy and Positioning - be sure to include a segmentation breakdown of your customer, target market, which targeting strategy you are using and why. Also include how your product will be positioned with their industry.
Market segmentation divides a market into well-defined portions. A market segment comprises of a group of customers who share a similar set of needs and wants. The marketer's task is to identify the appropriate number and nature of market segments and decide which one to target.
The three most important activities of goal-setting are sharing, goal-setting and standing. Companies and traders use this method step-by-step to find the best and most efficient business opportunities that provide high revenue opportunities through targeted markets.
Targeting: -
Targeted marketing means identifying specific market segments in a large number of people and aiming to advertise. This approach is common in business and helps companies gain value in advertising investment.
Often, the target audience is based on specific factors such as location, age, income, and much more.
2. Segmenting:-
Segmentation means reducing the market in both sub-segments. Strategies for segregation include demography, social, geography, and behavior. The company often focuses on one part of the market at a time through advertising and advertising.
3.Position:-
Space is the way the market seeks to identify a brand or product. Some companies are trying to provide quality as the key message of choosing and marketing their products with good quality in the market segment. The important thing is to take care of your competitors and the specific message that solves the market interest for the target markets.