Question

viewing the video, Evans (2016) Segmentation, Targeting, and Positioning within Gap Inc. Please access the included video below. In a 2-3 page assignment response, please include a review of Gap Inc.'s general segmentation, targeting, and positioning practices related to the clothing consumer market. In addition, describe how Maslow's Theory of Human Needs is applied to Gap Inc.'s segmentation, targeting, and positioning practices.

Answer 1

All the brands of Gap Inc fulfill the five leaves of Maslow's hierarchy by meeting the different requirements of the different levels. Old Navy brand of the company comes in the category of first level of hierarchy, which is the basic need for example the price of this brand are set according to the income level of the medium family persons. This brand is lower priced and caters the needs of family clothing.Gap, which is another brand of this company, also meets the needs of the people by offering the clothes of latest fashion and trend at reasonable prices.
Gap brand of this company comes in the second and third hierarchy of the Maslow's theory. Gap includes casual and active clothes, which attracts the people and assists them to show their professionalism as well as flair. Gap is recognized by the customers as the most apt option for the t-shirts and denim. The designing of this brand reflects ten iconic style of America.

Next to basic needs, there is esteem need in the hierarchy, which is fulfilled by the Banyan Republic brand. The esteem need consists of self-respect and self worth, so this brand can be considered as the best option to place in this category of the Maslow's hierarchy. This brand offers casual clothes and lofty collections of personal care, shoes and accessories.