Conjoint Analysis
Imagine we are evaluating three hotels and have identified a
conjoint model with three attributes. Two of the attributes (food
and beach) have three levels, and the third, amusement, has two
levels (see Table 1). We create a self-administered questionnaire.
Four respondents are each asked to rate 18 packages (hotels) of
attributes on a scale from 0 to 10. For example, a package/hotel
might be : “A hotel with food featuring snacks, a beach with sand
and boats,...