Question

In: Operations Management

You are required to identify three “nichers” (firms and/or brands) and explain why they have identified...

You are required to identify three “nichers” (firms and/or brands) and explain why they have identified these as “niches” based upon the following criteria
1. Little/no competition
2. Focused business
3. Strong relationships with customers
4. Business stability

essay answer asked write 5 pages. i would also need to know how to make the content of the answer (how to start, what are theory part should explain, how to write about the examples) body and how to end

Solutions

Expert Solution

The three brands that i have selected to explain here are as follows:??

  • Adidas
  • Levi's
  • Apple

These brands have identified their niches based upon the following criteria:  

Adidas

  • Little competition: Adidas through its excellent product quality has distributed its network globally. Adidas is constantly providing comfortable and long-lasting product that help the brand make company edge over its lot of competitors.It is known for its sustainable business.
  • Focused business: Adidas has focused on the distribution strategy after analyzing the dynamic environment of the customers and has developed customer-centric approach in their business They have aligned their sales with their distribution strategy.
  • Strong relationships with customers: The company has deeply analyzed the purchasing process of the customers and developed a system to interact with customers to get to know their experience with the company product purchasing. Availability and convenience offered by the brand played an important role in the successful marketing strategy of the company.
  • Business stability: The brand has achieved its stability through its unique technology, heritages, designs, identities and the reputation made through constant focus and hard work.

Levi's

  • Little competition: Levi's identified its core values, attitudes and its purposes to stay a step forward from its major competitors. They have successfully influenced young customers. This brand has authentically won the hearts of millions consumers.
  • Focused business: ?The brand has made integrity and quality of their product beyond expectations. To focus completely on the business, the company had interviewed lot of womens around the world to know all the shapes and sizes throughout the globe.
  • Strong relationship with customers: The company has studies almost 60,000 body scans to reach every size of their customers and built a strong relationship with them. They get the proper feedback from the customers to know their expectations from the brand.
  • Business stability: To get a stable business, the company has reached to their customers globally and understood their body type. The rivets used in the products has been appreciated globally.

Apple

  • Little/no competition: Apple develops products which are easier and better to use. They make really cool products which make people to have fun using them. The company's utility and design have helped them to get a competitive advantage.  
  • Focused business: The company constantly think to make their products better and better everytime. They focus on their business for the betterment of the products by taking feedback from their users and use that feedback for the next improvement.
  • Strong relationship with customers: They provide strong customer service. They also provide a genius bar apart from its customer service centers to give customer support. They recognize what their customers want and fulfill their needs by providing them assistance.

  • Business stability: To reach a stable business, the brand follows the strategy of innovation and always try to develop a new product fully loaded with technology with the ease of usability.

To make the content of the answer do the following:

  • Always start with an introduction of the topic related to the answer.
  • In the body of the main answer, always write to the point answer instead taking to it some other.
  • Always write what is actually asked by the question and include charts, diagrams and pictures to provide explanation to your points.
  • Finally end with a conclusion to your support your answer.

                                                                    


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