The three brands that i have selected to explain here
are as follows:??
These brands have identified their niches based upon the
following criteria:
Adidas
- Little competition: Adidas through its
excellent product quality has distributed its network globally.
Adidas is constantly providing comfortable and long-lasting product
that help the brand make company edge over its lot of
competitors.It is known for its sustainable business.
- Focused business: Adidas has focused on the
distribution strategy after analyzing the dynamic environment of
the customers and has developed customer-centric approach in their
business They have aligned their sales with their distribution
strategy.
- Strong relationships with customers: The
company has deeply analyzed the purchasing process of the customers
and developed a system to interact with customers to get to know
their experience with the company product purchasing. Availability
and convenience offered by the brand played an important role in
the successful marketing strategy of the company.
- Business stability: The brand has achieved its
stability through its unique technology, heritages, designs,
identities and the reputation made through constant focus and hard
work.
Levi's
- Little competition: Levi's identified its core
values, attitudes and its purposes to stay a step forward from its
major competitors. They have successfully influenced young
customers. This brand has authentically won the hearts of millions
consumers.
- Focused business: ?The brand has made
integrity and quality of their product beyond expectations. To
focus completely on the business, the company had interviewed lot
of womens around the world to know all the shapes and sizes
throughout the globe.
- Strong relationship with customers: The
company has studies almost 60,000 body scans to reach every size of
their customers and built a strong relationship with them. They get
the proper feedback from the customers to know their expectations
from the brand.
- Business stability: To get a stable business,
the company has reached to their customers globally and understood
their body type. The rivets used in the products has been
appreciated globally.
Apple
- Little/no competition: Apple develops products
which are easier and better to use. They make really cool products
which make people to have fun using them. The company's utility and
design have helped them to get a competitive
advantage.
- Focused business: The company constantly think
to make their products better and better everytime. They focus on
their business for the betterment of the products by taking
feedback from their users and use that feedback for the next
improvement.
- Strong relationship with customers: They
provide strong customer service. They also provide a genius bar
apart from its customer service centers to give customer support.
They recognize what their customers want and fulfill their needs by
providing them assistance.
Business stability: To reach a stable business,
the brand follows the strategy of innovation and always try to
develop a new product fully loaded with technology with the ease of
usability.
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