Conjoint Analysis Imagine we are evaluating three hotels and have identified a conjoint model with three...

Conjoint Analysis

Imagine we are evaluating three hotels and have identified a conjoint model with three attributes. Two of the attributes (food and beach) have three levels, and the third, amusement, has two levels (see Table 1). We create a self-administered questionnaire. Four respondents are each asked to rate 18 packages (hotels) of attributes on a scale from 0 to 10. For example, a package/hotel might be : “A hotel with food featuring snacks, a beach with sand and boats, and no amusements.” The respondents responses are recorded in the Excel file “2_conjoint_hotels.xlsx” Google sheets version here (can be easily imported to excel): https://docs.google.com/spreadsheets/d/17tZ2xqS7KswhO9CgnUAgv-mKqPj63GwxaiHP2dhj7YU/edit?usp=sharing

Attributes	Level 1	Level 2	Level 3
Food	Fine dining	Fast Food	Snacks
Beach	Sand and Boats	Sand	Pebbles
Amusement	Games room	None

Write out your regression model. For each respondent, run the conjoint analysis and report the part-worths.

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Expert Solution

orchestra answered 1 year ago

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