In: Operations Management
I need a SWOT analysis of Chipotle
The SWOT analysis of Chipotle is given below:
Strength |
Weakness |
Opportunities |
Threats |
Quality is the major strength for the company as they use fresh ingredients for preparing food. |
The Chipotle offers on the limited menu and there is no innovation and that would be a weakness. |
International market expansion would be an opportunity for Chipotle, so that it can aim towards increasing profit. |
Competitors and high end technology can be threats to the company. |
Price is reasonable and that could be strength for Chipotle, as where the customers would be able to offer for the same. |
The suppliers for Chipotle are less so they could not receive on more ingredients and that affect the brand and quality. |
High end on digital technology can be used by Chipotle to attract and retain customers. |
Health issues for the customer could be a threat for the company as where the customer could be health conscious. |
Customer focus is high and timely delivery is done to retain the customers. |
Chipotle provide their food with sodium and that affects the customer health, it could be weekness as where it spoils the customer health. |
The company could retain their top talent employees so that the organization performance level could increase |
The legal and the law regulation could be a threat for the company as that affect the brand of the company in the market |
Retaining the employees would be a threat as where the employee would switch to the competitor business and that impact on the low sales of the company. |