Question

Q.1 Discuss the concept of environmental sustainability and explain its dimensions. From your perspective, discuss possible effects of operating with environmental sustainability on competitiveness. Explain those factors that might intervene to affect the role of environmental sustainability on marketing performance. (maximum 400 words)

Answer 1

Sustainability in simple terms means sustaining or keep going any substance for a long go. Then what is environmental sustainability? it means keep going environment for a longer term, or can say protecting environment. For protecting environment we have to make sure that resources available in the nature are not destroyed and are preserved for future generations as well. We must also see to it that we are not wasting or over using resources. When it comes to environmental sustainability, youths are most important participants.

The various dimensions of environmental sustainability are :-

1) Protecting biosphere as well as ecosystems: Biosphere is the layer of earth or say the atmosphere of the earth and is the sum of all ecosystems. Ecosystem is the sum total of living organisms in the earth it includes both plants and animals. From this it is clear, that biosphere and ecosytems are important aspect of environment and we need to strive for its survival or betterment or preservance. For this we need to reduce wastage , recycle as much as possible, stop pollution, adopt ecological or eco-friendly ways, conserve water etc.

2) Increased quality of air , water, land : Yes , these are main categories of sustance on earth which is polluted and we have been provided awareness since lower grades of this. So, as responsible inhabitants of eaarth , we must stop pollution of air, water and land which can result in better quality of these.

3) Potection of flora and fauna: Flora and fauna are the main components of ecosytems so, we need to respect and protect them. We need to stop cutting down trees and also killing or injuring wildlife which results in solving imbalance issue of ecosystem. Also we need to focus on endangered species so these species will remain on earth and don't get extinct.

4) Protection of natural resources: There are many resources which are been exploited and are at the verge of exhausting or getting extint. We need to pay more attention to such resources and preserve and find alternatives of these. This also includes marine resources.

Business also pays a great role in protecting environment . in fact, it is one of the ethics of business to not just focus on business but also see to it that the environment is not dangered . There are various things business can do to perform its duties towards protecting business: 1) Go green policy 2) Conducting audit on sustainability 3) Engergy audits 4) Adopt new techniques and procedure for manufacturing or operating which are eco friendly 5) Waste management and processing harmful waste 6) limiting emissions etc and finally evaluating how effective are the measures taken.

There are benefits also while doing these :

1) Brand image and competitive advantage : This can improve brand image and also prove us better when it comes to competition as customers these days are more educated and respect and go for eco friendly business products.

2) Reducing costs: Sustainability also reduce costs as we also recycle the materials and use it in some other manner and as a result of this improves or increases our productivity.

3) Easy to comply to government regulations: Government are also putting in efforts to reduce this pollution and some of such regulation are : carbon tax, limiting emission level etc.

4) Impresses investors : Such quality of a business makes it stand out in a crowd and sttracts more consumers and investors.