Question

1.    Why is the marketing report important for both the client and the marketing researcher? Why is the communication of the results critical?

Answer 1

marketing report reveals the information about a product or service in the real market. it covers the overall market condition of the product or group of products produced by a producer. usually this report covers the aspects like:

• price of the product
• the number and volume of transactions of the product
• demand for the product
• supply conditions of the product
• quality of its services

This report helps the client as well as the researher, to the researcher it will be helps in the following ways:

• the researcher can understand the market in depth
• he can experience the feedback from the customers as well as middlemen
• he can find new experiences
• by gaining more exprience his knowledge levels will be increase and expand

the benfits to the firm or client are as follows:

• it helps the producer/marketer to minimize the limitations and work to expand the market
• it helps to strenthen in the market
• based on this report the producer may fix price for the product, fix production schedules based on demand conditions and market conditions
• introduce innovative practices to introduce the product in new market and expand its market
• plan for new investment decisions for future
• prepare strategies to face competition
• bringing equilibrium between demand and supply.

as i explained above, the accurate inforation helps both the firm and researcher to become stronger in the market. if the information is false or less accurate, the total plans of the firm will be out off the box and results as disasters. Hence, market research helps a firm to take accurate and time being decisions correctly.