Question

Why is research important to marketing/communications efforts?

Answer 1

What is Marketing Communications Research?

Research is a technique of collecting, compiling, analyzing data, and based on that finding a solution for effective marketing communications.

Why is research important to marketing/communications efforts?

The main objective of research is to understand the type of messages that will work for your company and develop a strategy to execute both in the domestic as well as global markets. Effective and persuasive messages said at the right place and at the right time motivate consumers to take action.

Therefore, research normally helps you −

• Design a persuasive message − what are the optimal messages for your products/services? How can it be delivered? What are the supporting components that can potentially help make your marketing successful?
• Receive Feedback − through research, you can come to know about the feedback of your audience, which is imperative to improve your communications.
• Develop a Model − Based on consumers’ actions and/or reactions, you can develop a model for effective marketing communications.