Modern retailing approaches are evolving in India, especially in
the food sector. It is common practice to shop for groceries in
kirana stores, small neighbourhood shops and produce markets
operated by entrepreneurs. In these retail outlets, the fruits and
vegetables often are not good quality or in good condition, and the
shops are not attractive or comfortable for shoppers. The owners
are known for being wasteful, buying in small quantities, selling
at high prices, lacking storage capability, and having no...