In: Operations Management
Modern retailing approaches are evolving in India, especially in
the food sector. It is common practice to shop for groceries in
kirana stores, small neighbourhood shops and produce markets
operated by entrepreneurs. In these retail outlets, the fruits and
vegetables often are not good quality or in good condition, and the
shops are not attractive or comfortable for shoppers. The owners
are known for being wasteful, buying in small quantities, selling
at high prices, lacking storage capability, and having no expertise
in inventory control. There are about 12 million of these small
family-operated outlets. In addition, there are 200 million
pushcart vendors and hawkers who depend on the highly fragmented
retail market for their livelihood.
Large Indian corporations have entered the market, such as Reliance
Retail Ltd., with 300 stores in 30 cities across India. Some are
opening modern North American-style supermarkets and hypermarkets
while others are operating chains of produce shops. These stores
are air-conditioned, brightly lit and clean, with trained workers.
A greater variety of higher quality fruits and vegetables are
available. Goods are neatly packaged, accurately weighed, and
refrigerated. Most importantly, prices are lower. Modern retailing
supply chain practices are being introduced, including distribution
efficiency, high technology farming, and waste reduction. Some
suggest that the farmers will receive more for their products as
middlemen will be eliminated from the supply chain.
Another dimension of this issue is the restriction on foreign
retailers’ entry into the Indian market. Foreign retailers cannot
sell directly to consumers. To avoid this regulation, foreign
corporations are entering at the wholesale level or in joint
ventures or partnerships with Indian corporations. For example,
Walmart has a joint venture with Bharti Enterprises, an Indian
conglomerate. Other foreign retailers are attempting to enter the
Indian market, including the U.K.’s Tesco PLC, and France’s
Carrefour SA.
The operators of the smaller stores have protested this trend and
have called upon government to stop the large corporations from
entering the market. They fell that they cannot compete with the
new retailers and would become unemployed with no other form of
work available to them. The Indian government is monitoring this
retail revolution closely and is under political pressure from the
small shopkeepers, opposition parties, and socialist groups. There
is concern that the arrival of modern retailing reduces the
opportunities for self-employment, especially among the poor. The
state of Uttar Pradesh even ordered the closing of ten Reliance
supermarkets to calm protestors.
Economists argue that the retail market, estimated at US$328
billion, is large enough for both traditional and modern retailers.
The liberalization of retail trade in India is not yet a
revolution, and barely an evolutionary trend. In November 2012, the
Indian government announced that it would allow foreign investments
in supermarkets and department stores.
Questions
1. Who are the stakeholders involved and what are their positions?
2. What are the issues relating to business and society? 3. Should
foreign corporations be allowed to operate freely in India?
1)
The stakeholders involved and their positions are
Kirana, little family claimed stores and business visionaries - are against the progression of retail exchange India by foreign speculators
Enormous Indian organizations - Most of them in favor and assemble associations with foreign financial specialists
Foreign companies - Since they can't legitimately enter the Indian market, they join forces with the huge partnerships of India which will assist them with utilizing the circulation framework
Ranchers - misused by nearby administrators, will be agreeable to huge stories which would find some kind of harmony to convey them benefits
Customers - lean toward enormous companies for the comfort of shopping
Indian government - Divided between the customers interests, nearby sellers interests, and weight from resistance groups and social gatherings
2.
Issues and dilemmas for Indian business and society
The issues being the neighborhood sellers not having enough information, innovation and assets compared to the large partnerships of India and abroad to contend as far as nature of items and shopping comfort.
Passage off foreign large speculators may make a flood in joblessness rates which are taking off starting today
Ascend in fights and strikes against the present government in the wake of progression of retail exchange
3)
With the above advantages being referenced, permitting foreign financial specialists to exchange may profit a bigger order, and yet government ought to likewise ensure the interests of nearby merchants, at any rate till they develop and move to a greater arrangement.
Till this time, government can permit the foreign speculators into Indian markets with constrained guidelines and guidelines on them.
Government additionally has the alternative to try things out and reclaim the opportunity on the off chance that they feel that it isn't creating anticipated outcomes.
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