Question

for business prospects, market growth, market quality and environmental aspects are three most important factors. explain these factors in case of Mercedes Benz in north Cyprus.

Answer 1

Three important factors

1.Market growth:

Marketing strategy of Mercedes benz is more life style oriented and is focused more on presenting the more approachable, and energetic side of Mercedes Benz.

The evolution of Mercedes Benz’s marketing strategy can be directly connected to the expansion of its target market

Mercedes Benz launches an international advertising campaign on the theme of sustainability.

Mercedes new marketing campaign stresses safety over luxury

Another marketing action than gave a step forward to Mercedes Benz is the promotion of a series of ‘green cars’. Mercedes Benz brings to the market hybrid cars that are environmental friendly.

2.Market quality :

Its products are perceived to be of higher quality than that of competitors. Therefore, customers are willing to pay a higher price for these.

When it comes to producing light-alloy wheels, Mercedes Benz only trusts the world's best and most prestigious suppliers.

These company have a high level of know-how and produce wheels in accordance with strict Mercedes specifications.

Numerous test procedures, both on current production as well as in the laboratory, help to guarantee a high standard of quality.

Mercedes Benz offer particularly attractive two-tone wheels which feature an interesting contrast between the bare-look metal areas and the paint finish. The production of these wheels requires a considerable amount of additional effort since special coatings are applied to provide reliable protection .

3.Environmenal aspects:

Mercedes Benz engages in minimizing its environmental impact. Moreover, the company engages in actions for environment preservation and respect. Indeed, Mercedes Benz uses innovation to serve a conception of the products life cycles and their production more respectful of the environment ,like waste reduction, sustainability, etc.

Mercedes Benz is working on reducing the environmental risks by closely working with suppliers that are environmentally responsible and fulfill the company’s sustainability requirements.

Also the company has a strict environmental risk analysis by a team of auditors .

Mercedes Benz engaged in being more energy efficient and reducing its production CO2 emissions.

They created more energy-saving production methods, more efficient processes, and they use renewable and low-carbon fuels to operate their plants.