Question

Describe the major functions of Marketing Channels. Why are these funcrions better accomplished through combined efforts of channel members?

Answer 1

Answer -

Marketing channels are channels in form of individuals and organisations engaged in the process of making goods and services available to consumers at the right time, at right place ,at right quantity and at right price.These channels are interdependent on each other and interact with each other so as to ensure proper provision of goods and services to the Consumers.

Importance of Marketing channels -

1.Marketing Channels helps the producers and manufacturers in collecting of information about market demand for goods and services through the channel of wholesalers which comes in to contact with the retailers.

2.Marketing channel makes available finished goods from manufacturers to consumers.,across geographical boundaries.

3.Marketing channels also helps in promotion and marketing activities of the products.

4.Marketing channel facilitates an effective physical distribution of goods and services to consumers through supply chain.

5.Maintaining price stability is the most important function of marketing channel .

The above mentioned functions of marketing channel can be achieved successfully only with the combined and integrated efforts of channel members like wholesalers, retailers and distributors maintain good contacts and co-ordial relation with Consumers by supply of proper goods and services according to their requirements.This results in Consumers satisfaction and it resulted in to increase in sales and services to consumers.