Question

Choose a company in the social media industry OR a chain the fast food industry. Conduct a multilevel environmental analysis, describing the major variables involved, the relative impact of specific threats and opportunities, and the critical environmental factors to be considered.

State what regions or specific countries you are interested in and give your rationale.

PLEASE CITE APA

Answer 1

Consider a fast food chain such as McDonald’s, which currently operates 32,000 restaurants in 110 countries. It employs 1.5 million people and serves 60 million customers every day. Environment of a company can be analyzed using SWOT analysis.

Strengths of McDonald’s

• The company has lower operating cost.
• Efficient sourcing of raw material.
• The fifth most valuable brand in the world is McDonald's. The company dominates the restaurant business without the strong pressure, with an unparalleled market worth.
• The French fried McDonald's are considered the finest fast- fried tasters.

Weaknesses of McDonald’s

• Per capita income of the company is low.
• Less options
• Risks of financial loss, maladministration, consumer frustration and poor sales. The organization relies heavily on franchises that operate individually and therefore do not monitor their everyday success so it directly affects the brand.
• Because of the latest right protests of workers around the world and expanded pay caps, many businesses faced major workplace insatisfaction

Opportunities for McDonald’s

• Opportunities for growth in many countries.
• Opportunities to attract different market segment.
• Although McDonald's technological transition has a optimistic future, technology innovation remains dangerous.
• Public adoption to emerging technology may slower investment returns, and anticipated returns may not come from the effects to improved consumer service.

Threats for McDonald’s

• Threat from competition in the market.
• We might claim burger giants such as 'Burger King' are the only competition for McDonald, but the table starts spinning.
• McDonald's has also faced numerous cultural obstacles in various parts of the world, creating damage to the reputation of the company as a multinational fast food chain.

Thus, above factors intimate the company where it has growth opportunities and which are its weeker areas which need focus of the company.

References: (APA)

Yuece, I. (2012). SWOT analysis of McDonald's and derivation of appropriate strategies. GRIN Verlag.

Ramadhan, A., & Sofiyah, F. R. (2013). Analisis SWOT Sebagai Landasan Dalam Menentukan Strategi Pemasaran (Studi Kasus McDonald’S Ring Road). Jurnal Media Informasi Manajemen, 1(4).