Question

Choose a fast-food restaurant chain that does business in your area. Describe the company's target market and explain how its marketing mix is designed to appeal to this target market.

Answer 1

Answer-

Fast-food restaurant chain business is flourishing over the nations on the planet with the expansion in popluation that appreciates assortments of food.

Customer tastes have been changing and the fast food restaurants are enhancing with the items that they are advertising.

Prevailing in the fast food restaurant business requires a system to target a particular market and make marketing mix to appeal to the target market.

We should consider the case of KFC as the chain. The target market for KFC is youngsters, adolescents, youth and youthful couple as the items are bites which appeal to the more youthful age.

Marketing Mix -

Cost - Based on the ongoing pattern, working youth have disposable pay which they as a rule spend on food, shopping and so on though youngsters and childern are subject to their folks.

Thus, scarcely any items can be valued to appeal to the working youth though not many items can be evaluated low to pull in adolescents.

Item - KFC needs to ceaselessly try different things with its items which should be possible by adding new fixings to the existing items, making combination items (a mix of two existing items), concocting altogether new items and so on. Contingent upon the target market, it needs to think of the correct mix of items.

Spot - It needs to focus on places where the young home base routinely, viz. close to schools, programming organizations, shopping centers and so on.

Advancement - Depending on the footfall of the customers, the special startegy should be designed. Combo offers pull in more customers as they wish to taste more things at a sensible cost.

Weekday offers when the footfall is less will be another appealing alternative. Offers can be given on extraordinary days and moreover alternatives like free Wifi temporarily and so forth.

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