How would a small business owner determine the right promotional mix? What are the keys to effective...

How would a small business owner determine the right promotional mix? What are the keys to effective messaging? What is meant by a value proposition? What steps can a small business owner take to differentiate their products?

Solutions

Expert Solution

First you must determine your target market , then determine your objectives , design your message , select your promotional channels , public relations , sales promotion , direct marketing , personal selling , determine your budget , determine your promotional mix , measure the results of implemented program and adjust as needed. Keys to effective messaging are

1.Ask your selfIs it believable? Make sure your core message is supported by evidence. Is it easy to understand? Make your language concise, professional, and to the point.

2. Keep it simple Remember your key messages should be short and specific.

, 3. Targeted messaging Consider your target audiences. What do they need and want to hear from you?

4. Controlled communication developing key messages that are clear, concise, honest and positive will put you in control of the information

5. Review and refresh, Always be aware that your key messages are not static

Value proposition is a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service .

In order to differentiate your product by size , origin , by its branding , by its packaging , by adding a simple feature or ingredient , by offering a bonus , by highlighting a feature , by exposing the weaknesses of other brands

keosha answered 2 hours ago

Next > < Previous

Related Solutions

33. Which of the following would be most effective in a small owner/manager-operated business? a.cost centers...

33. Which of the following would be most effective in a small owner/manager-operated business? a.cost centers b.investment centers c.profit centers d.centralization 30. The following data relate to direct labor costs for March: Rate: standard, $12.00; actual, $12.25 Hours: standard, 18,500; actual, 17,955 Units of production: 9,450 The direct labor time variance is a.$2,362.50 unfavorable b.$6,540.00 unfavorable c.$2,362.50 favorable d.$6,540.00 favorable 29. The following data relate to direct materials costs for February: Materials cost per yard: standard, $1.94; actual, $2.05 Yards...

If you were a small business owner, how would your inability to collect your receivable timely...

If you were a small business owner, how would your inability to collect your receivable timely affect your business operations?

For a business plan for a small Accounting firm - What is the marketing mix section....

For a business plan for a small Accounting firm - What is the marketing mix section. Can you give an example?

as a financial advisor how do I reach the small business owner market? with what prospecting...

as a financial advisor how do I reach the small business owner market? with what prospecting techniques? how do you define expected results?

You are an experienced small business owner who would like to become a franchisee of Quick...

You are an experienced small business owner who would like to become a franchisee of Quick Burger, a nationwide franchise of fast food restaurants. There are some Quick Burger restaurants in your area, but not so many that another franchise would be unprofitable. Before joining the franchise, you want to make sure that the essential terms are clear to both parties. Discuss potential issues you would need to resolve before entering into a franchise contract with Quick Burger.

- Put yourself on a small business owner shoes, what are the factors that you will...

- Put yourself on a small business owner shoes, what are the factors that you will consider before choosing an e-commerce? -From your personal experience, have you ever experienced a fraud while using an e- commerce website, tell someone`s experience if you don’t have your own? -talk about the essentials to e-commerce success that are affecting the customer`s shopping experience? (Acquiring customer , Maximizing web site preformance, Retaining customer ).

Assume that you are a consultant to a small business. The owner of the business does...

Assume that you are a consultant to a small business. The owner of the business does not have an accounting background and has turned to you for assistance.The owner believes that one or more employees may be stealing inventory from the business. Write a memorandum to the business owner in which you identify the type of business and answer the following questions: Identify two (2) signs that an employee might be stealing from the business that detail what should the...

Question