Question

1. If social network effects ae so powerful, why have social networking companies had such mixed results? Facebook Fake News in the Post -Truth World

300words

Answer 1

Social networking giants include Facebook ,Twitter ,Instgram ,LinkedIn etc They have become parts and parcel if our daily lives .Social networking effects are powerful every day people across the world are connecting regularly.

Be it Canada,United states ,Europe ,Africa or Asia.People from all the walks of life joins and shares their openion regularly Open I on may be social ,economic ,political,cultural, or related to sports .

Different people have different inclination .People joins Facebook for sharing their openion

Not for purchasing products displayed in the form of advertising .Most of the revenue comes from advertising and mobile ada.

There were aligations regarding fake news .Mark jukerberg was called in the senate to give explanation

Many companies like nutrition product company

Try to sell their products .nobody wants to project the dislike they are getting.Many respondent indicated that achieving or increasing ROI from social media is the frustrating task for them .entire social media landscape is different today plus the survey doesn't pass basic data reliability tests.

A lot of hype over social media marketing is about style over substance hence people less rely on it .

The reason so many business loose money on social marketing is that they are looking for themselves not for their customer which account for lesser profits.

Business needs to focus on ways to better serve your customer which is lacking in social media

Moreover there is confirmation bias.nobody likes to be wrong nobody wants to be foolish .

These all accounts for less reliability of business on the social media .

Moreover fake news on social media travels faster then truth .once it gets the trend it is unstoppable..