1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets. 2....

1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets.

2. What are the major sources of risk facing the company? Discuss potential solutions.

3. Critique Starbucks’ overall corporate strategy.

4. What advice would you have for Starbucks in Africa? In China?

Expert Solution

1)As I realized from the case, when Starbucks entered global markets, controllable elements that Starbucks has encountered entering the global market are similar to those in their domestic market. These include product, price, place and promotion. The Starbuck’s name and image connect with millions of consumers around the globe.

2)Rising prices of Commodities e.g. (Coffee beans and Milk) have triggered consumer to spend. •Expansion and Cannibalization risk. Expanding aggressively growth in stores around the world. Culture difference has been a major problem .

3)Starbucks main strategy is to expand the store globally. And it is also maintaining some tactics to achieve the main target. But beside this Starbucks are incurring losses for mismatch between their corporate strategies and the customer’s expectations.

4) there have been so many things written about Starbucks successful strategy in chinaThe company is opening a store a day and aims to have 5,000 stores in the next few years. ... All global companies can learn from this:

Rahul Sunny answered 2 years ago

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