Question

question 1 SWOT ANALYSIS OF STARBUCKS.

QUESTION 2 TOWS matrix of Starbucks
QUESTION 3 Starbucks mission, objectives, strategies and policies in terms of growth Strategies.
QUESTION 4 functional strategies of the Starbucks

For question o. 4 , I just need functional strategies.

Answer 1

STARBUCKS:

It is a recognized coffee and beverages brand opened its first location in 1971 by two teachers and a writer

As of today its operating globally in more than 23000 locations in which 13000 stores are in US alone

Starbucks opened its first store in India in Mumbai in the year 2012 ,with a joint venture of Tata Global Beverages and became a part of Tata Alliance

Question 1:SWOT Analysis ( Strengths , Weakness, Opportunities & Threats)

• Strengths :It is the largest coffee house in the world , because of its size and high volumes of orders
• Starbucks has provided one of best facilities to its employees , resulting in happy customers through out the world
• It gives utmost importance to its ambience with premium appeal for enjoying our coffee including WIFI
• It works on loyalty system in India (loyalty and payback points) which gives immense opportunities for its customers which results in repeat purchases
• It has wide variety list in terms of coffee and tea with more than enough number of options in hot and cold segments

Weakness :Premium and high pricing result in attracting less number of customers

• The preimmunizes of Starbucks may decrease the target audience and will attract only people with higher income
• Company should come down in terms of premium pricing to compete with competitors like Mc Donald & Burger Kind in the breakfast segment

• Opportunities :Increasing in the segment of energy drinks / shots
• Working on increasing the popularity in smoothies
• Tie up with entertainment industries and offices Tata Starbucks can tie up with leading cinema houses, entertainment hubs and offices to supply the vending machines which will results in sales of coffee and tea
• Main target should be on Youth Population which helps in increasing the sales of Starbucks coffee

• Threats :It has Huge competition facing from cafe coffee day , barista who are having strong presence in the Indian market with medium pricing
• Food joints mainly like MCD , Burger King , MadOverDonuts are entering in to the coffee and tea business
• Market can be easily penetrated

Question 2:TOWS matrix of Starbucks

SO Strategies  

• Its Major strength is its global presence and strong customer loyalty
• To upgrade its quality and fast services , it has to come up with more technological enhancements

ST Strategies

• It has a major threat which may face against its competitors
• It has to diversify its products ( Menu) in order to retain its position
• Increasing the customer satisfaction

WO Strategies

• As it holds majority of market share in the US market , they will need to take the advantage of market expansion
• Need to work on time management for preparing the beverages
• Should be given better training for treating customers visiting the shop

WT Strategies :

• There should be promotions going on all the time ,keeping in mind of its premium pricing and in order to face its competitors
• Need to extend its product line in beverages

Question 3: Starbucks mission, objectives, strategies and policies in terms of growth Strategies.

Mission : Its Mission statement is to inspire and nurture the human spirit , One person , one cup and one neighborhood at a time

Objectives :Its Main objective is to emerge as one of the most recognized and respected brands in the world by selling the finest quality coffee and related products by providing customer a unique experience

Strategies : Maximizing the market penetration , offering high quality products , achieve profitability & Creating a great work atmosphere or environment

Policies : Following are some of the policies adopted by Starbucks in terms of seeing huge growth

• Refill policy : It offers unlimited free refills , no matters what's your original drink ordered
• Personal cup discount :It offers a some percent discount to customers who bring their own mug to the store
• Improved organizational productivity : It expands paid leave , Raises wage for its employees which provides user friendly environment

Question 4: Functional Strategies

• Design of goods and services
• Quality Management
• Process and capacity Design
• Location strategy
• Layout and Design strategy
• Design and Human Resources
• Supply chain management
• Inventory management
• Scheduling and Maintenance