Question

(1) How do you take a brand global?

(2) What new markets has Lenovo entered?

(3) Why do businesses need to move at the speed of light?

(4) Why do brands need to be designed for mecosystems?

(5) Visit the Lenovo webpage. Do you believe they are a global leader in their field? Why or why not? Defend your answer with facts.

Answer 1

Q1) The following steps are considered and been used by many businesses to launch succesful global brands.

a)Research the market – It is very important to know about market, for targeting right customers. It’s important to understand customer behaviour. You have to have knowledge about competitors, target markets, demand forecast. Understanding the proper demand of your services. Knowledge about local competitors.

b) Position yourself properly- good brand positioning is very important for any service. They should have the knowledge of market segmentation, targeting and positioning

c)develop your strategic position- entering in a new market is very challenging because of competition, customers have several o options in the market. It is important to develop strong strategic position. It is important to identify the key products. Understand the competitors and the brand attributes.

d)delivery channel- to meet increased global demand you have to revamp your shipping channels, ware housings. As by the increasing of demand you need to expand your factory size, productions, to fulfil it. To do initial research will help you to grow globally, it will be helpful to predict product capacity and demand curves.

e) brand translate – product name or brand in one language may translate poorly in other language. It is very important to have knowledge about this, different countries, different languages, having different meanings.

f) intellectual property - the laws of government differ from county to country. the property like copyrights, patents and trademarks. So it is important while entering in market globally, to other countries, we should have knowledge about the laws. R2(rights2) this provides management services for globally intellectual issues.

g) promote in accepted manner- your marketing message and tone may vary from country to country, so it is very important to have the knowledge of words, gestures before entering in global market. You may find a slogan of any service that’s acceptable in some countries but neglected and not acceptable in other countries. These are very special norms which are to be taken as a special concern while entering in a new market.

h) find local partners- it is very important to have local business relationship. It will help you to expand your market, distribution channels. They will give a good sight into customers need and target markets they will help you to know about marketing culture of that country and help you to avoids missteps and give you the better opportunities.

Q2) Lenovo has started to focus on markets for both its PSs and mobile devices. Lenovo sees the sustainable growth in India. It has the market in Africa, middle east. They are seeking a good opportunities in these countries. Lenovo’s Motorola brand is to penetrate the smartphones in the U.S market.

Q3)Here are the reasons why speed is important in business. -

If you are not fast you will lose the market, because of the competitions and competitors.Customers expects betterment, they will not wait for your upgrades in the service. They have many choices in market. So, you have to be fast in term of giving better services to consumers. The faster you learn, the faster you grow, it will help you in your exponential growths. Once you learn to move quickly you have to maintain your speed.

Q4) The evolution of brands are in fifferent ages of branding : age of identify---to the value--age of experience--age of you.Mecosytems is the , brands that lead in the forthvoming stage "age of you" will have curated experience and personalized around each and every one of us. by rehumazing datas , needs and desire and by delivering against individual wants. when it is fully integrated they can be connect by new ways , like supply chains. it will reorganize around the individuals , them the ecosystem will become Mecosystems. by the connecting people to each others brands and bisiness to people , it will add personal value creation.

Q5)yes they are global leaders in there field.Lenevo named a 2018 top 100 global leaders .lenevo named best laptop brand in consicutives years.the 2018 brand report card recognise the product line up that includes Thinkpasx1 and yoga920. the reports also includes valuse , review of customers , supports and waranty. innovation is also a key for their sucess. after mobiles , lenevo laptops earned the most editors choice award. the company lapotop score is higher with a great pointing and reviews.