Question

1 Discuss fully target market.

2 Discuss fully the Controllable Factors and Uncontrollable Factors.

Answer 1

Fully target Market defines that company sell its product and services to specified person and targeted person or we can say those persons who have actually need this products or services.

Most of the comapnies invested her mostly fund to find out the targeted market. Target market plays an important role in Devloping the Marketing Plan. Fully target Market is significant from other Market.

In real Market, companies sells their products or services to any one who come to buy this product or services whether he have actually need or not of this product. But in fully targeted Market, companies sells their products and services to its specified customers who have actual need for this product.

Not all products and .all services to all types of customer but these things are depend on the buying power of the customers. It is also known as end Customers which the company wants to sell his product and services.

Target Markets are important for business to find out the same by which it can directly efforts for these group of customers and satisfy all the needs and wants of these customers are known as Fully Target Market.

Fully Controllable factors of fully target Market. They are -

There are 4 P's which every one can Fully control the Target Market.

Place - Business are located in the main market in which every one can easily reached. It is place where Products or services are sold or purchase.

Product - product are better quality, quantity and which satisfy the customers needs and wants.

Price - Better quality product in a reasonable cost.

Promotions - Business gives their customer a discount offer or incentives to buy this product.

Uncontrollable factors of Fully target Market. They are -

1. Environmental Factors.

2. Political Factors.

3. Social Factors.

4. Technological Factors.

5. Competitive Factors.

These all factors are uncontrollable factors of fully target Market.

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