Question

Describe the steps that a B2B business marketing manager should follow in developing an appropriate advertising message for a new high-speed packaging system targeting the food industry. The, create the advertising message and include it in your answer.

Answer 1

Describe the steps that a B2B business marketing manager should follow in developing an appropriate advertising message for a new high-speed packaging system targeting the food industry.

Every business or product needs promotion for reaching out to the consumers. Advertising strategy is created to fulfill this very purpose. The period of an advertising strategymay range from a few months to a year.

Steps to develop an advertising strategy:

Defining the Product or Service – Before building up the plans and procedures for publicizing, the item or administration offered by the organization is unmistakably characterized. This implies the situation of the item in the market is resolved. You need to comprehend the item and its client base for adequately advertising it to the general population on the loose. It is likewise vital to comprehend the essential goal of the item or organization.

Understanding the target audience – This is an imperative advance in making a procedure for promoting. Different elements are to be considered for deciding the intended interest group, for example, statistic factors, psychographic factors, standards of conduct, and so forth. The publicizing plan is made in the wake of thinking about these variables. For e.g. corrective and excellence items are gone for the ladies gathering of people. The publicizing procedure is determined in like manner.

Market research – Once the target market is determined, the next step is to study the market for that particular product. Research about the products already available in the market, what problems are faced in getting those products, what does the consumer desire from such products and such other issues. A marketing and advertising plan can be derived with the help of this study. Also, find out the latest trends in the market.

Marketing methods – Company can consider from among two types of methods to advertise while creating the strategy. They are push method and pull method. They can decide to go with either depending on their strategy and objective. Push method aims to convince the retailers or sales person to promote the product, whereas pull method is directly aimed at the consumers.

Building up a promoting plan – The systems shaped with the assistance of statistical surveying can be put down as the arrangement of activity for advertising the item. This implies, an advertising plan is made subsequent to deciding the present patterns in the market. The promoting plan expects to make a specialty of the item so it emerges among the opposition. The arrangement of activity additionally sets up the situating of item.

Choosing correspondence media – The showcasing plan is put to activity utilizing different channels of correspondence. It is essential to pick the correct media or a media blend for publicizing. This relies upon the item or administration that is being showcased. The decision of the medium is made subsequent to thinking about the intended interest group and statistical surveying. In the event that a physiology gear is to be showcased, its commercial will be set up as flyers or leaflets in a specialist's facility or clinics; in wellbeing magazines and sites, etc.

Financial plan - The monetary allowance might be resolved either previously or subsequent to making a publicizing system. It very well may be founded on the assets accessible to the organization. On the off chance that the organization has a costly spending plan, they can do high effect publicizing widely. They can make powerful promoting procedure without stressing over the back. Then again, if the organization has restricted spending plan, that by itself directs the publicizing system. Since, at each progression of the market plan and promoting procedure, they need to think about the financial plan.

Modifying advertising strategy - This process does not end on creating and implementing the advertising strategy. One has to stay in touch with the trends in marketing and modify the marketing strategy time to time.

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