Question

Business start-up
Describe how the company developing marketing strategies, marketing plan, collecting information and forecasting demand for the new product.

Answer 1

One type of marketing strategy for dUCK to consider is providing discounts and incentives for the upcoming festive season. These might include a surprise one-hour, deep-discount event one month before Christmas, or temporary free or low-cost sample stationery packages. In addition, consider providing discounts, cash back or other incentives as part of a loyalty program for customers who repeatedly buy products, or a referral program for customers who regularly refer others to the business.

Another strategy for dUCK in selling stationery products such as the 2019 Calendar Planner by is targeting, or retargeting, their marketing efforts. For example, focusing only on individuals, target businesses that regularly use stationery products, such as florists, bakeries and caterers, bridal and wedding-related shops, party supply stores, and hotels. In addition, the purpose of dUCK to come out with the new Calendar planner is the right time for Christmas present and to equip with the coming new year.

Another strategy that dUCK can adapt is to revaluation and expansion their advertising methods can increase the sales. Instead of using only black-and-white newspaper ads, dUCK should consider adding color or using advertorials and inserts to attract attention. In addition, consider advertising in a variety of general and market-focused publications such as penny papers, phone directories, community newsletters or gift and lifestyle magazines. Other than conventional advertisement, dUCK should penetrate the online or social media advertising that are currently booming.

By implementing this strategies and planning, dUCK could anticipate customer for all ages, being using the conventional advertising and modern online advertising.