Question

using what you know about momentum, how might lost momentum impact a business who is attempting to achieve an inclusive breakthrough? Be specific and give an example.

Answer 1

Momentum creates motivation. Motivation creates opportunity and opportunity creates results. Momentum is built by ensuring that everything goes as planned.

Therefore in business, momentum can be expressed as

momentum = production x motivation.

Momentum is also a business force, and can be described as a series of successes. When you have momentum in business, everything seems to roll forward, stuff gets done, things happen, employees are proactive, customers are happy and extraordinary results are produced.We cannot build and sustain momentum in an organization without being able to see the next opportunities of greatest potential, sow them, grow them, share them and then reuse them into new opportunities. That can never happen successfully without anticipating the unexpected. We must identify competitive threats that could come from companies in and beyond the marketplace and understand how all this connects to the people who work for customers.

In a business ,first we try to managing resources and schedules and relationships. once the product perfectly fit then we need to improve the product and work closely with the product and customer But at some point we will recognize that it’s not as fast as what we would like, so we want to decide the need to add new marketing process to regain that momentum you had during the launch. Once the new marketing team evaluated and learns about the product, company, market, sales team, and culture and slowly together we need to build a plan.   The next step is to start an advertising plan , build web content, attend trade events, recruitments, invest in market research, hold roadshows, reach out to the press and do all the other things that need to happen. sales plan should be in pipeline moving at the speed of business towards your Sales teams.   But the speed of business is not the speed of light, it is the speed at which people in business decide to make work out with the products   If our product is considered large, complex, and/or strategic, then in the market where the sales happening , the speed of business may be best measured in years and profit,

Momentum is the buildup of energy that pushes a product to success in its target market; it can take years of pushing the same big message in the same direction before you see the impact. Impatience is normal but can be horribly counterproductive to that elusive momentum and to ultimate success.  

Here’s one example regarding momentum and business success:It’s somewhat similar to the snowball effect. The snowball is small at the top of the hill, but as it rolls down the hill, it gets bigger and bigger. So too with positive energy and building momentum towards business goals and objectives. It starts small and then builds and builds and builds into something bigger and bigger and bigger.