Question

what communication methods are applicable for publicity campaigns to raise awareness of plastic bottles?

Answer 1

Mass media communication campaigns are essential to raise awareness about a greater cause such as protection of environment by minimising the use of plastic bottles. The awareness campaigns might include events in schools, colleges and educational institutes to educate the youth about the harm of plastic bottles and alternatives to it. They are the one who will run the country tomorrow, and if they understand and follow the concept, it will not be difficult to achieve this goal. The similar events can be organised within communities which involves educating the political, social leaders and influential members of community to spread the message among masses who follow them. Involving sporting personalities and renowned members of different fields such as movie actors, businessmen and entrepreneurs, social workers, administrators, politicians, who are followed by millions, will help the buy in to effective level. The mass education campaign must involve vehicles such as Out of House media like hoardings, posters, pamphlets and electronic media like television to reach common people, particularly in developing nations., where awareness levels are low. Use of social media is a new way to reach the many members of target groups, who are active users of internet, and are more likely to be progressive and adpative to change.