Question

Focus on the campaign called Act Against Aids and explain the campaign to your colleagues. What is the target audience? Is the target audience suffering from a specific ailment or morbidity (disease)? Share and describe two objectives of the campaign. Inform your colleagues if the campaign has demonstrated evaluative success or not? Explain using statistics.

Is the campaign designed to prevent, intervene or rehabilitate the target population? Discuss and explain.

Then, describe two health promotion methods the campaign utilized to reach the target audience. Did the campaign use public service announcements? Fact sheets? Education groups? Thoroughly explain how and what methods were utilized.

Explain the channels the campaign used to reach the population. Did the campaign use television? Radio? Interpersonal communication?

Post two questions you have regarding the campaign

Answer 1

Compaign:

• It is a planned set of activities people carry out over a period of time in order to achieve something.
• The people who is recipient or messaging or intended to respond to them we will call it as target audience. Mostly the children's and 45 years of age are the target audience.
• The target audience are suffering with loss of hearing and unable to maintain the concentration and hearing problems.
• Objectives of compaign are SMART(Specific Measurable Asseble Reability Timely).
• The compaign provides some of the interventions and rehabilitative treatment.
• Providing the hearing aids for them and providing the health education regarding the diseases condition.
• Promote awareness during illness.
• Environment changing.
• Encourage them to participate in the activities.
• Health promotion methods are

1. Promote awareness by using the media product.
2. Mobilize , engage communication.
3. Environment changing.
4. Communication.

• Channels of compaign used are

1. Social media.
2. Public relation.
3. Targeted landing pages.
4. Co marketing.

• Compaign mostly they will use the email only but for some time they will use the phone or face to face contact.