Question

1. Briefly, how do you think emotions and humor impact our ability to persuade others to change their attitudes?

2. Define the fundamental attribution error and give your own example of one.

3. Briefly, while we know that the fundamental attribution error is easily made, why is it problematic?

4. Briefly, how does culture shape our belongingness needs?

5. Briefly, do you think that technological advances in our communications ability (especially social networking) are changing the importance of proximity in attraction? How?

6. Briefly, in what ways to you think culture and sexual orientation impact the nature of friendships and romantic relationships? [no ways not acceptable]

Please number your answer.

Answer 1

• ANSWER-Persuasion is the art of convincing someone to do something or think something by presenting a strong argument regarding your idea and trying to convince the person to implement those ideas or change their attitudes.
• Advertisers make use of emotional and humour appeals to persuade the audience to change their attitudes.Anti-smoking ads make use of fear appeal,bu showing pictures of people suffering from lung cancer and other problems due to smoking and persuading people to give up smoking as its effects are so dangerous.If the source is credible,the audience is likely to be persuaded.
• There are also advertisements on drunk driving which makes us of fear appeal,to change people's attitudes about not drinking and driving as it could cause accidents,and they could die or kill someone.This is also persuasion.
• Humour appeals are used in advertisements to create positive effects and grab the attention of the audience.When a person is happy watching an ad,he ir she is more likely to to be persuaded,as sometimes mood also plays a role in getting persuaded.Humour tends to create an impact on the people,so that they remember the ad and talk about it to others.It helps to create a meaningful relationship between the consumer and the brand,likely to be persuaded to buy their products.
• For example,in 2018 KFC had changed its supplier,facing nationwide chicken shortages which lead to closure of their stores.They suffered huge backlash from the customers.In response,they came up with a funny way to apologize,playing with the letters KFC to FCK.This ad went viral,handling the PR disaster in clever and funny way keeping the customers loyal to them anf forgiving them.
• Due to time limit,remaining questions can be asked as another question,they will be answered,thankyou for your cooperation