Question

In: Operations Management

1. Which of the following ad types does NOT trigger emotional responses? a. fear appeals b....

1. Which of the following ad types does NOT trigger emotional responses?

a. fear appeals

b. humorous

c. comparative

d. image ads

Which of the following identifies a basic attitude that marketers measure in evaluating ads?

a. attitude toward the line extension

b. attitude toward the market

c. attitude toward the company

d. attitude toward the ad

From a marketing perspective, pricing should be about the

a. profit.

b. company.

c. competition.

d. customer.

Profit maximization occurs when marginal revenue equals

a. marginal profit.

b. marginal sale.

c. marginal cost.

d. cost-plus pricing.

__________ is greater when the item is a luxury good rather than a necessity, when many substitutes are available, or when the purchase is a relatively big one.

a. Promotion sensitivity

b. Price sensitivity

c. Product sensitivity

d. Place sensitivity

The medium price of a product is determined by

a. the customer's willingness to pay.

b. competitors' price ± fudge factor.

c. cost + markup.

d. the product's popularity.

Expert Solution

1. Which of the following ad types does NOT trigger emotional responses?

a. fear appeals

b. humorous

c. comparative - Correct Answer

d. image ads

2. Which of the following identifies a basic attitude that marketers measure in evaluating ads?

a. attitude toward the line extension

b. attitude toward the market

c. attitude toward the company

d. attitude toward the ad - Correct Answer

3. From a marketing perspective, pricing should be about the

a. profit.

b. company.

c. competition.

d. customer - Correct Answer

4. Profit maximization occurs when marginal revenue equals

a. marginal profit.

b. marginal sale.

c. marginal cost - Correct Answer

d. cost-plus pricing.

5. __________ is greater when the item is a luxury good rather than a necessity, when many substitutes are available, or when the purchase is a relatively big one.

a. Promotion sensitivity - Correct Answer

b. Price sensitivity

c. Product sensitivity

d. Place sensitivity

6. The medium price of a product is determined by

a. the customer's willingness to pay.

b. competitors' price ± fudge factor - Correct Answer

c. cost + markup.

d. the product's popularity

keosha answered 3 months ago

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