Question

In: Operations Management

1. Which of the following ad types does NOT trigger emotional responses? a. fear appeals b....

1. Which of the following ad types does NOT trigger emotional responses?

a. fear appeals

b. humorous

c. comparative

d. image ads

Which of the following identifies a basic attitude that marketers measure in evaluating ads?

a. attitude toward the line extension

b. attitude toward the market

c. attitude toward the company

d. attitude toward the ad

From a marketing perspective, pricing should be about the

a. profit.

b. company.

c. competition.

d. customer.

Profit maximization occurs when marginal revenue equals

a. marginal profit.

b. marginal sale.

c. marginal cost.

d. cost-plus pricing.

__________ is greater when the item is a luxury good rather than a necessity, when many substitutes are available, or when the purchase is a relatively big one.

a. Promotion sensitivity

b. Price sensitivity

c. Product sensitivity

d. Place sensitivity

The medium price of a product is determined by

a. the customer's willingness to pay.

b. competitors' price ± fudge factor.

c. cost + markup.

d. the product's popularity.

Solutions

Expert Solution

1. Which of the following ad types does NOT trigger emotional responses?

a. fear appeals

b. humorous

c. comparative - Correct Answer

d. image ads

2. Which of the following identifies a basic attitude that marketers measure in evaluating ads?

a. attitude toward the line extension

b. attitude toward the market

c. attitude toward the company

d. attitude toward the ad - Correct Answer

3. From a marketing perspective, pricing should be about the

a. profit.

b. company.

c. competition.

d. customer - Correct Answer

4. Profit maximization occurs when marginal revenue equals

a. marginal profit.

b. marginal sale.

c. marginal cost - Correct Answer

d. cost-plus pricing.

5. __________ is greater when the item is a luxury good rather than a necessity, when many substitutes are available, or when the purchase is a relatively big one.

a. Promotion sensitivity - Correct Answer

b. Price sensitivity

c. Product sensitivity

d. Place sensitivity

6. The medium price of a product is determined by

a. the customer's willingness to pay.

b. competitors' price ± fudge factor - Correct Answer

c. cost + markup.

d. the product's popularity

keosha answered 1 month ago

Next > < Previous

Related Solutions

Find print ads using each of the following advertising appeals: fear, sex, and humor. Discuss their...

Find print ads using each of the following advertising appeals: fear, sex, and humor. Discuss their effectiveness and persuasive value in class

Which of the following emotional states might you reasonably expect to have physiological symptoms/responses (i.e. increased...

Which of the following emotional states might you reasonably expect to have physiological symptoms/responses (i.e. increased heart rate; sympathetic response) associated with it? Arousal Anxiety Stress Any or all of the above

What role does the amygdala play in emotional responses? How can you or others use the...

What role does the amygdala play in emotional responses? How can you or others use the HeartMath Solution to enhance your health?

How does a low blood glucose levels trigger the mobilization of stored fats for b-oxidation.

Which of the following is not one of the common argumentsagainst free trade?A. fear...

Which of the following is not one of the common arguments against free trade?A. fear of the effects of globalization on a nation's cultureB. a company is too weak to withstand competition from other firms and requires government protection to surviveC. allowing countries to specialize in the production of only one good may result in the creation of banana republicsD. firms always win at the expense of consumersE. countries with tax environmental policies allow for more pollution than those with...

What are the 4 types of hypersensitivities (allergic responses)? Give an example of each. Types 1,...

What are the 4 types of hypersensitivities (allergic responses)? Give an example of each. Types 1, 2, and 3 are similar in what way?

Which aggregate supply curve in Figure 14.7 does the Fed chairman fear the most? Why?

Answer the following questions about AD, SAS, and LAS: a) What does the AD curve show?...

Answer the following questions about AD, SAS, and LAS: a) What does the AD curve show? (Hint: What is true at every point along the AD curve?) b) Does the SAS curve slope upward or downward? Why is it sloped that way? Explain. c) Predict, with the aid of the IS-LM and the SAS-AD models, the short-run and long-run results when consumer optimism increases. Assume the economy is initially in long-run equilibrium at the natural real GDP. ** Make sure...

Generally, in 2017, which of the following events will trigger the Employer Shared Responsibility Penalty?

Which of the following is an example of the ad hominem fallacy?

Which of the following is an example of the ad hominem fallacy?a.John assures his wife that it’s ethically acceptable for him to cheat on her because history is filled with spouses cheating on each other; it’s “natural,” says Johnb.Paul lost his job one month after President Obama was sworn into office. He concludes, therefore, that President Obama's policies caused his job lossc.George rejects Elvis's argument that America is a good country to live in; George reasons that Elvis's argument about...

Subjects