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Today’s digital media companies are locked in an arms race to generate original, high- quality content that can only be seen on their proprietary platforms. Netflix, Amazon, and Hulu have all been developing their own TV shows to lure users to their services, for example. Although most people don’t think of it in the same way as those sites, YouTube is no different. For much of its existence, YouTube has been synonymous with “home videos” and other less professional offerings. More recently, YouTube has struck agreements with other media companies to offer paid streams of television shows and movies. However, many completely original, high-quality content creators on YouTube have developed fan bases consisting of millions of subscribers, forging lucrative careers for themselves in the process.The top earning YouTube channel belongs to Felix Kjellberg, better known as PewDiePie, whose videos of himself playing frightening video games have become so popular that he now has nearly 43 million subscribers. Kjellberg earned an estimated $12 million in 2015. Other popular content creators such as the Fine Brothers and Smosh, both comedians, each made $8.5 million. Violinist Lindsey Stirling began posting music videos to YouTube in 2007 after failing to land a record deal. In 2015, she made $6 million through her YouTube channel. YouTubers earn money primarily from the advertising associated with their videos. However, these numbers are deceptively large. Becoming a YouTube Partner allows content creators to earn 55% of the ad revenue generated by their videos, which means that these high-flying YouTube stars keep only a little more than half of their sizable earnings right from the get-go, even before taxes.Even so, there are now plenty of content creators making a living simply by posting videos to YouTube, and once users have built a brand, they can monetize it in many other ways beyond YouTube, such as live events or concerts for musicians or comedians, TV appearances, product lines, and so on. YouTube wants these users to be successful, since it enriches their platform as a source for original content on practically any topic of interest to people. In 2014, YouTube launched its YouTube Red service, which will offer original, premium content to paying subscribers, including a new show in 2016 starring PewDiePie, and allows users to watch videos on YouTube without advertisements. YouTube hopes that YouTube Red will allow it to compete more directly with Netflix, Amazon, Hulu, and other similar platforms.

1.What are Koval’s “ten fundamentals” of top YouTube creators?

2.List some ways that YouTube content differs from traditional TV and movie content using the ten fundamentals.

3.What three levels of targeting does Koval describe and how are they different?

4.What is the difference between “trending topics” and “evergreen topics?” Which fundamental deals with these ideas?

Answer 1

Q1. 1. Shareability - Will watchers share your recordings? Wonder why will they share? What will your crowd compose when they share?

2. Conversation   - Can you go to the focal point and converse with your watcher? Fuse an inquiry/answer video every once in a while to associate with your watchers.

3. Intelligence—get fans to ask you inquiries, read your remarks, ask them what they need to see, hear their point of view, and give yell outs in the event that you utilize their thought.

4. Consistency—Are there solid repeating components to your channel.

5. Focus / Targeting

6. Manageability - If your crowd cherishes it would you be able to make a greater amount of it? Some of the top makers have been transferring for more than 300 weeks ceaselessly, do you have a spending plan, team, area and thoughts to keep it up. They practice square recordings, shooting more scenes without a moment's delay, get in the background recordings to air also.

7. Discoverability—Will your recordings get found through inquiry or related recordings? Individuals look for inclining points and on the off chance that you can piggyback off of them, at that point put forth an attempt to do that. Evergreen recordings like how to tie a tie.

8. Availability—Can each scene be completely valued by a fresh out of the box new watcher? Ensure on the off chance that somebody discovers it and they may not know anything about you, so make every video justifiable for any new watcher. Put connects to past recordings.

9. Cooperation—Is their space to include other YouTube makers. Have them show up as a visitor on your video and have them advance it on their own channel. Contact different YouTubers. Discover join forces with a comparative crowd to team up with.

10. Motivation—Is this thought originating from a position of certified intrigue? Be eager as it appears through on camera. In the event that you love themes and can discuss it, at that point use it.

Q2. YouTubecontent contrasts from much traditional tv and film content in its intuitiveness with the crowd made conceivable by the online stage and explicit highlights of YouTube. While most conventional TV content depends on shareability (informing your companions regarding your preferred show), consistency (realizing what kind of show you'll get a week to week), and manageability (a show that keeps up quality and vitality all through its run), it's uncommon to see a lot of intuitiveness, with whole scenes of the substance being made from a solitary client's remark or recommendations. Also, discussion, where content makers can talk legitimately to the crowd, and even name singular clients, is considerably more conceivable on YouTube than in conventional TV. A coordinated effort between various channels and substance makers is additionally apparently progressively normal on YouTubethan on conventional TV appears, albeit a few shows have highlighted traverse scenes before.. Makers have discussions with their crowd, and even can get them out, you don't' get that capacity with customary TV. At the point when two YouTubers team-up between channels is a choice with YouTube and not conventional TV.

Q3. The first objective from the channel level, the channel is set up to focus on a particular crowd, second objective from arrangement level, the channel builds up a progression of recordings for a channel focused on the crowd, and the third objective on the individual video level, the video has a particularly focused on crowd.

Q4. The discoverability of a video is associated with whether points in the video are inclining or evergreen themes. Slanting themes relate to later occasions that are in the news as of now, and are encountering a significant spike in client intrigue. The Oscars, the Super Bowl, a presidential political decision, and other unexpected events are slanting subjects. Making a video tending to these sorts of inclining subjects can help support your channel. Evergreen subjects are, similar to evergreen trees, constant after some time. A video telling the best way to tie a tie is a genuine model. Themes like legislative issues, Super Bowl, Oscars, CMA grants, and other unexpected events are drifting points. Making a video these points can help support your channel. Evergreen points, similar to evergreen trees or tying a tie are constant after some time. Subjects that individuals will consistently utilize is a genuine model, a theme from mainstream society is a thought.