Question

Today's workforce is diverse and has multiple conflicting priorities. As a nurse leader, you would like to see your hospital implement an outreach program that will benefit needy members of the community. What are some methodologies of communication you would use to develop a shared vision with your stakeholders? How would you apply strategic management to make your visions for the outreach program become reality?

Answer 1

• A nurse leader should be capable to convince the stakeholders. It can be achieved through different ways. A proper communication is the effective way to reach stakeholders
• There are different ways to convince stakeholders. It is possible by sending Letters, e-mail, Conference, calls, Meetings and posters.
• It is the duty of a nurse leader to identify the needs of the community
• Before communicating with the stakeholders, a nurse leader is adviced to determine the challenges and outcomes of the outreach program,
• He or she should have a vision to reach the goals
• A nurse leader should have a thorough knowledge to clarify the doubts of the stakeholders. It is possible through efficient communication. Proper communiction provides information to the concerned authorities
• It is adviced that, a nurse leader follows Written method to convince the Stakeholders. A written method allows to make a full descrition , which indicates the benefits of the outreach programme at the community level
• Written method is more formal and professional
• Conference calls is another option to convince. However, it has some limitations. It depends on the ability to make them understand. It is a platform to clarify the doubts but If you dont have thorough knowledge about the outreach program, you may get rejected. But written method with full description is more convenient that stakeholders got an image of the the outreach programme
• Stratergic Management is a process of setting goals and objectives
• The success of the programme is related to many factors such as relationship and interests of communities, customers, employees, suppliers and shareholders.
• To apply stratergic management, priority is to understand community concerns,
• The opinion of a stakeholder should be respected and followed, which can be an invaluable resource, when adverse events or conflicts occur
• Proper communication plans, messages, tools, brochures, training materials and records strengthens the programme
• Outputs of the programme should be used to facilitate the performance of other elements
• Stakeholder approach is also another option for long term success of the company. It helps to develop stratergies by identifying, investing and maintaining relationship.
• To apply strategic management, it is advised that crisis communication and outreach training is provided
• Higher risk situations mush be expected and stratergies to overcome. During this situation , a formal risk communication programme with full details to the stakeholders and keep them updated
• In lower risk situations, focus on community outreach policy through informal practices by trained key employees is required
• The challeneges are risk of emergency incident, stakeholders reaction and safety issue.