Question

What is location-based services?

What are two specific applications one that uses LBS in the restaurant/fast food industry and one that uses LBS as a retailer. What are two reasons why companies or organizations want to use LBS? What is a reason consumers should be wary of LBS?

Answer 1

1) Location-based services -

locatin based service in general term service which utilize geographical data and information to provide services or information to user. location based service use real time geo data from a mobile device or smartphone to provide information, entertainment or security. services allow consumer to check in at restaurants, food shop, coffee shop, mall, store and other places. Location based services are services offered through a mobile phone and take into account the device’s geographical location. the primary objective of the service provider system is to determine where the user is. common location based service applications are directions, points of interest, directory assistance, fleet management, emergency, asset tracking, location-sensitive building, and local advertisement.

2) Application

A) specific applications that uses LBS in the restaurant/fast food industry

Location based service is used in restaurant and food industry to give in information and marketing. in location based mobile marketing uses geographical data about mobie phone users location to send them message that are relevant to there interest, intents and location

geofencing

Mobile messaging technology can use “geofencing” to draw a perimeter around a certain area. within a one-mile radius of your restaurant so you only send messages to people who enter the perimeter. This avoids mishaps like texting a customer about your lunch special when they’re 500 miles away on a business trip—something that’s more likely to annoy them than to get them into your eatery.

B )  Location based service as a retailer

Using location-based intelligence, retail customers can quickly find the nearest store location. Location-based services not only provide incentives for consumers to set foot in physical retail stores, but to streamline their experience whilst there. Retailers can incorporate technologies into specialised apps that tap into customers’ location, show them relevant information, and provide directions in-store

3) company or organization want to use location based service

A ) Analyze competition

It is vital for companies to not only understand customer’s behavior with respect to their products and services but also understanding the users’ level of interaction with the competition. This is essential as it will help companies position their offering differently and offer something extra to the customers when compared to the competitors. By using location based services, companies can keep constant tabs on their customer’s action towards various offerings available to them

B) Analyze competition

It is vital for companies to not only understand customer’s behavior with respect to their products and services but also understanding the users’ level of interaction with the competition. This is essential as it will help companies position their offering differently and offer something extra to the customers when compared to the competitors. By using location based services, companies can keep constant tabs on their customer’s action towards various offerings available to them.

C ) Events and tradeshows

Events and trade shows are useful platforms for businesses to showcase their products and services. Organizing an event on a subject of customer interest could attract more users to your services. This would require a considerable amount of effort on the company’s part, both in organizing and financial terms, but if this effort takes off well, it could prove to be highly useful in gaining more customers. Tapping the right companies for the event could also pave way for many new sponsors for future events.

Other reason - buliding social connection,giving reward and discount