Question

Identify at least five locational attributes that are important in the location of a fast-food restaurant. Compare notes with someone in the industry such as a local restaurant manager or owned

Answer 1

Locational attributes that are important in the location of a fast-food restaurant -

• Visibility -
  • While choosing a space one should focus on a location that is visible. While determining visibility you should study foot and car traffic patterns.
  • For example, if the people walking by are the nannies with the strollers and your restaurent is not kid friendly you are not going to attract the croud.
• Parking -
  • Whether you are opening a food chain or a fine dine restaurent, you should ensure that the land you buy or rent is enough to accomodate the parking for your customers.
• Accessibility -
  • You would have to keep in mind the peak times for the location selected, as well as customer demographics. Since depending on your exact exit location, you may be limiting the other type of traffic for your restaurant.
  • For example., some restaurants are benifited from just off-the-highway locations, or located near exits for those interstate travellers who are looking for a quick grab or bite.
• Surrounding businesses and Competitor analysis -
  • You should research on your surrounding businesses. And impact of their business on your business.
  • For example - are the surrounding businesses doing well? are they going to compliment your business? Is there enough room for your business?, etc.
• Crime Rates -
  • Even though this aspect is an unglamorous consideration. However, if your restaurant is located in crime-laden area, your target customers are not going to visit.
• Safety -
  • Once you have selected your perfect space and location, keep in mind that slips, falls are the most common accidents, especially in restaurent industry.
  • You should install slip-resistant flooring as this would help in preventing any mishaps.