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In: Operations Management

Social Media: Foursquare is one of the leading providers of location-based social networking services. Millions of...

Social Media: Foursquare is one of the leading providers of location-based social networking services. Millions of people use Foursquare for social engagement and friendly competition, and many business owners are starting to recognize the marketing potential of having people who are on the move in local areas broadcasting their locations and sharing information about stores, restaurants, clubs, and other merchants.

Your task: Review the information on Foursquare’s Merchant Platform. Now write four brief messages, no more than 140 characters long (including spaces). The first should summarize the benefits to stores, restaurants, and other brick-and-mortar businesses of participating in Foursquare, and the next three messages should convey three compelling points that support that overall benefit statement.

PLEASE! DO NOT COPY AND PASTE THE ANSWER ALREADY GIVEN ON CHEGG FOR THE SAME QUESTION!

thank you in advance:)

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Expert Solution

Foursquare is one of the leading providers of location based social networking services. On daily basis Millions of people use Foursquare for social engagement and friendly competition for their Operations and many business owners are starting to recognize the marketing potential of having people who are on the move in local areas broadcasting their locations & sharing information about stores, restaurants, clubs, and other merchants.

Foursquare has a long running perception and also being a fun mobile app to use and when checking in to a physical location. It gives you the ability to unlock badges as check ins occur and the potential to become Mayor of a venue.

Some Benefits of FOURSQUARE are as follows-

1; They have a community of over 30 million people worldwide.

2; Over 3 billion check-ins, with millions more every day

3; Over a million businesses currently using Foursquare

4;Use the free tools provided to attract new customers and keep your best ones coming back...

5; No physical location complusion by Foursqaure

6; Time saving

7; Foursquare has multiple designs so there can be N number of designs which can be choosen.

8; Effective use of resources available .

As Foursquare is about local businesses so over 50 million people use Foursquare to find places to go, and they're spreading the word about their favorite spots.Also Foursquare claims that Ninety-three percent of storefronts with local channels are on Foursquare.

The last but not the least advantage of Foursquare to stores, restaurants, and other brick-and-mortar businesses is that MOST OF THE TIMES FOURSQUARE AUDITIONS IS MORE LIKELY TO BECOME THE CUSTOMER OF FOURSQUARE CLIENTS AS People are using their phones to connect with businesses more than ever. Nearly all mobile users (95%) rely on their devices for local search and 90% of mobile phone searches result in either a purchase or a visit....

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