Question

1. Telehealth is particularly valuable in rural communities, where access to healthcare is limited.

   True

   False

0.5 points   

QUESTION 12

1. The use of mobile devices for healthcare will do which of the following?

   		Save money
   		Improve access
   		Provide higher quality of care
   		Answer A and B only
   		Answer A, B, and C

1 points   

QUESTION 13

1. Healthcare data warehouses do not integrate multiple types of data—such as patient demographic information, comprehensive clinical information, and resource utilization data—to provide a foundation for decision making.

   True

   False

0.5 points   

QUESTION 14

1. As healthcare organizations respond to the Affordable Care Act, they have a growing need to use digital health data to reduce costs and improve accountability.

   True

   False

0.5 points   

QUESTION 15

1. A change in organizational culture remains a significant obstacle as healthcare organizations are forced to transform the way they use and analyze data.

   True

   False

0.5 points   

QUESTION 16

1. Digital media should be ignored in a marketing plan.

   True

   False

0.5 points   

QUESTION 17

1. A good understanding of community needs is necessary to develop a local marketing plan.

   True

   False

0.5 points   

QUESTION 18

1. The marketing plan is a written document that guides marketing activities by considering which of the following?

   		Competitive market place
   		The healthcare organization’s capabilities
   		Areas with the greatest economic potential
   		Answers A and C only
   		Answers A, B, and C

1 points   

QUESTION 19

1. Hospital facility signage is the cheapest and most effective marketing tool available to healthcare organizations.

   True

   False

0.5 points   

QUESTION 20

1. It is not important for a marketing plan to ensure an appropriate payer mix to maximize profitability.

   True

   False

Answer 1

Telehealth is particularly valuable in rural communities, where access to healthcare is limited.

Answer: true

The use of mobile devices for healthcare will do which of the following?

Answer: A,B and C ( Save money,Improve access)

As healthcare organizations respond to the Affordable Care Act, they have a growing need to use digital health data to reduce costs and improve accountability.

ANSWER: True

A change in organizational culture remains a significant obstacle as healthcare organizations are forced to transform the way they use and analyze data.

ANSWER: True

Digital media should be ignored in a marketing plan.

ANSWER: False

A good understanding of community needs is necessary to develop a local marketing plan.

ANSWER: True

The marketing plan is a written document that guides marketing activities by considering which of the following?

Answer: A, B, and C(Competitive market place,The healthcare organization’s capabilities,Areas with the greatest economic potential)

Hospital facility signage is the cheapest and most effective marketing tool available to healthcare organizations.

Answer: False

It is not important for a marketing plan to ensure an appropriate payer mix to maximize profitability.

ANSWER: True