Question

* Define brand reputation and explain of its importance (minimum 250 words).

Answer 1

Brand reputation means how someone knows you after sometime. It means when you're in a market since a long time, then how many people know you and what they think about your products. The people may be their customers or the stockholders of the company.

Importance of brand reputation - now there are many brands are available in the market for every product . Customers are confused on which brand they can believe for quality materials. In this situation, the brand reputation plays a important role.

When you're in a market for a very long time, the customers who uses your product will share a trust with you if your product is good. They using your product from many years and now they believe in your brand. So they always purchase your products other than any new product because they don't have any trust on the new brand.

So brand reputation is important to fight a competition in the market and maintain the position in the market.