Question

How Can Brands Build Successful Relationships with Influencers? Please explain with cited sources.

Answer 1

Answer:-

brands build successful relationships with influencers

you can make it easy to understand by the cited sources

   Influencer marketing, the process of identifying, engaging and supporting individuals who create conversations with a brand’s customers, is a growing trend used in public relations initiatives. In recent years, this strategy has become predominantly centered around social media, creating an opportunity for brands to market through social media influencers. To investigate this phenomenon, the author conducted pentadic analysis as well as qualitative content analyses of posts by social media influencers. Findings revealed that the use of social media influencer marketing in public relations initiatives has broken the wall between the consumer and the brand, changing the way the two interact.

   According to Forbes, influencer marketing can be defined as a form of marketing in which focus is placed on specific key individuals rather than the target market as a whole (Forbes.com). Traditionally, when people think of influencer marketing, they think of a celebrity appearance in a TV commercial or a famous person posed on a billboard along a highway. Companies hope that by showcasing people of interest to their target markets, consumers will be more inclined to try the product or service that the company offers. As media and technology have become more advanced, companies can choose from a range of options in outlets to market their products. These options have also led to the evolution of social media influencer marketing. Now you can find people representing companies through branded content on personal social media accounts, such as Instagram, Snapchat, Twitter, and YouTube. More than ever, consumers are looking to fellow consumers to inform their purchasing decisions. The rise of social media has opened up a new channel for brands to connect with consumers more directly and more organically. If a brand is not using social media influencer marketing as a strategy to better attract its target audience, now may be the time for the company to start evaluating their advertising strategy. Social media brand influencers are on the rise, becoming one of the biggest marketing and public relations trends of 2017, especially those who promote lifestyle brands. Lifestyle influencers focus on working with companies whose products non-celebrity individuals use in their everyday lives. By working alongside social media influencers, public relations agencies can capture the attention of brand consumers and promote relevant and relatable content to clients. While influencer marketing based on traditional media has been use n public relations for many years, the rise of social media has created the boom of social media influencer marketing. Social media influencer marketing has successfully changed the way that brands interact with consumers, especially in regard to lifestyle branding. This study examined what strategies have made influencer marketing such a successful public relations tool and how the use of social media has allowed brands and consumers to connect on a more personal level.