A number of benefits of adopting Integrated Reporting
<IR> are identified including:
- More integrated thinking and management.
- Greater clarity on business issues and performance. The report
highlights that “management teams are finding that <IR>
provides greater insights into factors driving business
performance”.
- Improved corporate reputation and stakeholder
relationships.
- More efficient reporting for both users and prepares of
reports.
- Employee engagement.
- Improved gross margins although it was highlighted that any
financial benefits of adopting <IR> may take time to
realize.
Additionally, the report identifies several areas where
reporting can be improved, something it calls “common areas of
weakness”. These include:
- Value creation: It is observed that, in some
cases, organisations give better explanations of how the
organisation creates value itself than of how it does this for
others with some organisations finding it hard to distinguish
between the two. This may be a “general weakness” in identifying
and articulating what the organisation’s stakeholders perceive as
‘value’. The following good practice ideas for reporting on value
creation:
- Clearly identify who the organisation’s key stakeholders are,
and engage with them to find out what value means for them.
- Use the six capitals model as a reference tool for considering
how the organisation’s strategy and business model will affect each
of these capitals.
- Use the understanding of what value means for key stakeholders,
and the multiple capitals approach, to inform the organisation’s
business model, strategy, risk management and performance
measurement processes.
- Refer to existing frameworks and sector guidance as a starting
point for defining relevant performance indicators.
- Connectivity: Companies identified this as one
of the biggest challenges with implementing <IR>: it required
breaking down silos within the organisation and changing existing
data collection processes. The report indicates that “almost half
the reports reviewed could be better at showing the connectivity of
information, to give a holistic picture of the combination,
interrelated and dependencies between the factors that affect the
organisation’s ability to create value over time”. The report
identifies the following good practice ideas for connectivity:
- Consider approaching the integrated report as an overarching,
concise document that connects other more detailed reports and
regulatory information.
- Use clear signposts directing readers to connected information
within the integrated report and elsewhere, including online
reports.
- Think about connections between management information,
boardroom discussions and priority topics relevant for investors
and other stakeholders.
- Defining performance measures: thinking and
practice is still immature in articulating the value organisations
derive from non-financial capitals.
- Materiality: companies found it challenging to
reconcile the needs of different stakeholders. It is noted that
only 46% of reports reviewed explained the materiality
determination process well. Improving the materiality determination
process could help drive improvements in conciseness, completeness
and reliability. The report identifies the following good practice
ideas for materiality:
- Identify who the main user of the integrated report is, and
determine materiality accordingly – this will help to determine
what to include and what to exclude.
- Clearly explain the process for assessing materiality,
including how the organisation has evaluated and prioritised
material issues.
- Conciseness: nearly half of the integrated
reports reviewed ran over 150 pages. Companies found it difficult
to reconcile conciseness and meaningful communication with
stakeholders. The report identifies the following good practice
ideas for conciseness:
- Identify relevant matters to report by implementing robust
materiality determination processes – this would also help to
improve reliability and completeness.
- Apply the robust materiality determination process to filter
out matters to exclude (ie those not material to value creation)
when evaluating their relative importance.
- Use cross-references (internally and externally to other
reports) and make effective use of tables and diagrams.
- Consider how digital technology could help meet wider
stakeholder information needs.
- Reliability and completeness: the reviewers
felt that only 51% of the reports reviewed achieved a balance of
good and bad news in equal measure. Companies need to know what
‘good reporting’ looks like, before they can implement internal
control processes and consider external assurance on their
integrated report. The report identifies the following good
practice ideas for reliability and completeness:
- Ensure that the board exercises oversight of reporting
content.
- Establish sound internal control processes for data to be
included in integrated reports.
- Identify the relevant standards and frameworks used, and
disclose them in the report.
- Report information used by management in running the
business.
- Clearly explain why particular KPI's are used and the reason
for any changes in reported KPI's.
- Disclose negative aspects of performance as well as positive
aspects, and explain what management will do to tackle
challenges.