Question

Write about Kit Kat

Word count 1000-1500 words and reference

0. Questions:

   1. Media Strategy: Identify the Brand’s media strategy differentiating between Paid, Own and Earned media.

   2. Media Reach and Frequency: Explain how your Brand intends to optimize its Media Reach.

   3. Media Coverage: Explain the geographic coverage used by your Brand.

   4. Media Efficiency: Based on your research of the Brand, do you think they are achieving an efficient CPM/GRP outcome?

   5. Reputation Management: Perform secondary research online to identify positive and negative reputation issues that your brand may have.

Answer 1

  Kit Kat

As I read the name KitKat I remember the iconic red paper packing when I was a kid ,then I use to unwrap the silver foil beneath to unveil that mouthwatering chocolate coated wafer.

Kit Kat is a global brand name that is stranger to no one. According to survey of Nestle it reports that around 650 bars of KitKat are consumed every second globally. Kit Kat was launched for the first time in 1935 in UK as a chocolate crisp.

Marketing :

1. Social media marketing is now amongs the most used tool for marketing. Facebook, Instagram Twitter and YouTube are among the leading social media channels that marketers are using to promote their products , brands. Nestle has created its own social media pages with the name Kit Kat.
2. Digital marketing is now one of the most important marketing tools for every brand. The most common tools that company uses for promoting its products are websites , social media channels.
3. Famous marketing slogan of KitKat is "Have a break , Have a KitKat".

Pricing Strategy :

Kit kats price as the same range to compete with the existing competitors As we all know that chocolates do not occupy a large portion of Expenditure a consumer is inquiring. As far as Indian market is concerned KitKat sells their chocolates as low as rupees 5, 10, 20 and 40.

Kit kat slogans :

1. Have a break, have a KitKat.
2. Best companion of tea.
3. The biggest little meal.
4. What active people need.

Kitkat flavours :

1. Kit Kat watermelon.
2. Kit Kat buttered potatoe.
3. Kit Kat soy powder.
4. Kit Kat Apple Vinegar.
5. Kit Kat salted caramel.
6. Kit Kat blood orange.
7. Kit Kat sweet potatoe.
8. Kit Kat Muscat of Alexandria.
9. Kit Kat soy sauce.
10. KitKat espresso coffee.
11. KitKat mcflurry.
12. Kit Kat red soup.
13. There are more than 200 different flavours of KitKat with most of them being produced in Japan.

Global Coverage : Kit Kat bars are produced in 16 countries by Nestle. Those 16 countries are Brazil ,Mexico ,United Kingdom, Canada Australia , New Zealand ,South Africa ,Germany ,Russia ,Japan ,China ,Malaysia, Thailand, India ,Turkey ,United Arab Emirates ,Bulgaria and Algeria.

" Have a break , have a KitKat"