Question

The guarantee of the product is also clearly seen on the website of under armour ( 280 words)

Answer 1

• under armour is the type of shoe that every basketball player should buy, they want shoes which are comfortable and gives excellent performance. We can see how the companies need to pay close attention to all the details in order to get the big picture, under Armour used women empowerment to reach out to the female audience, under Armour is a well known and high quality products and well thought out advertisement and commercials. The advertisement uses celebrity athletes well known professional and Olympia athlete who are at top of their sport, it lead the viewer to believe that wearing the under Armour Brand can make them better at their sport, it shows the athletes working and training hard to keep at top of there sportsport. Diversity of Models and athletes are used to connect with consumers and help create a personal bond between the buyer and the brand, it customers feel like they matter and if they are not satisfied with the product then they will be fully refunded. Under armour is very confident in their products and truly cares about their customer, they provides the customers with a low risk , high reward situation and may influence their decision. Product that are continuously updated through technological advancement, has a strong brand name which gives customer loyalty.