Question

Why would Under Armour want to be sure that consumers can clearly see different models as well as its mission and guarantee on the brands website?

Answer 1

Under Armour should make sure that consumers see different models, so they could be relatable to all of their consumers. From women to men and basketball to football, Under Armour has been able to make different models and products for every target market. It is important for Under Armour to be clear and concise with all of their models. Under Armour has become very embedded into their mission statement, “make all athletes better”. A consumer would be more trusting with a brand if they know a company just wants to improve your physical activities and provide great service . Under Armour has made sure that they are a company that stands for greatness. They have shown that by guaranteeing a consumer about what they stand for and what kind of company they are they will have more perceptual fluency on the website and everywhere else. Overall, Under Armour has been able to have prominence in the world of sports because of they have been able to prove that they are contemporary, passionate, and innovative