Question

what kind of corporate culture does Under Armour have?

Answer 1

Under Armour Inc. is an American sports clothing and accessories company which was founded in 1996 by Kevin Plank. The company is a supplier of sportswear and casual apparel including footwear. The corporate office is located in Baltimore, Maryland. The apparel that Under Armour supplies is used by collegiate and professional sports teams and is sold in major sports retail stores

Under Armour’s mission statement is “to make all athletes better through passion, design and the relentless pursuit of innovation” and their vision is to empower athletes everywhere. The company strived to create products that can help athletes perform better and longer. Additionally, Under Armour’s brand values is based upon UGOP (Universal Guarantee Of Performance) which states every product built must be better than what’s currently available on the market and every product is field-tested.

Under Armour’s corporate culture is broken down by the following values:

Let’s Be Great – Build a great product, tell a great story, provide great service, and build a great team

Integrity – Without it we cannot be a team

No one person is bigger than the brand – Team

Make one dollar spend like three – Must be creative with resources

Under Armour has a unique culture within the organization that keeps a tradition to the sport of Football. Sports are deeply embedded in the company’s culture as employees are referred to as “teammates.” Short typical sports statements were written on the walls of the company that provided guidance “manage the clock,” and “execute the play